Why PinPoint Plus
Your goals need more than a good strategy. They need the intelligence, technology and delivery to make progress happen.
We bring data, AI, automation and execution together to help your business improve results—and reduce the effort it takes to achieve them.
Tell us what needs to improve
The PinPoint difference
Useful research should lead to a decision. A decision should lead to action. The result should improve what happens next. We build those connections into the way we work.
Intelligence before activity
Our foundation in location and consumer intelligence helps connect your business question to the people, places and market signals behind it. Research gives campaigns and prospecting a more relevant starting point.
AI connected to the work
We connect research, enrichment, reporting and system handoffs into repeatable workflows. AI helps prepare information and next actions, while clear rules and review points keep the work aligned with your business.
Insight through to delivery
Audience intelligence, mFusion measurement, campaign activation and AI lead generation can work together under one delivery plan. Findings become a campaign decision, a sales handoff or a practical change to the workflow.
Built around your systems
Connect the CRM, advertising and reporting tools you already use. Custom dashboards, data feeds and integrations make the output accessible to your team and reduce the need to copy information between systems.
What that means in practice
We look for repeatable work that can be simplified or automated, then connect it to the outcome your team needs. These are examples of the workflows we can scope.
Sales prospecting
Connect company research, enrichment and qualification to a structured CRM handoff. Sales receives account context and priorities with less manual preparation.
Explore AI lead generationMarketing performance
Bring campaign and conversion data into a consistent reporting workflow. Automated updates and AI-assisted summaries help the team move from reviewing numbers to deciding what to change.
Explore mFusionCampaign delivery
Use audience findings to inform targeting and messaging. Connect creative preparation, reporting and agreed optimisation workflows to keep the campaign moving.
Explore campaign activationWorking together
Start with the result you want and the constraints you work within. We shape a focused engagement around both.
Defined scope and deliverables.
Clear responsibilities and review points.
Measures that reflect your business.
Define the audience or market, the commercial objective and the work that is slowing your team down. Agree the scope, deliverables and success measures before implementation.
Map the data, platforms and handoffs involved. Identify what can be automated, where a decision is needed and what the team should receive at each stage.
Prepare the research, reporting, campaign or prospecting workflow. Check the agreed outputs and connections, then put the solution into use with clear ownership.
Review performance and operational effort together. Use campaign results, sales feedback and team experience to refine the workflow and prioritise the next improvement.
How we define progress
A useful solution improves the business outcome and the process behind it. We agree the relevant measures for your scope, then review both.
Qualified leads and pipeline contribution.
Conversion rate and acquisition cost.
Campaign return and audience relevance.
Time spent on repetitive tasks.
Research and reporting turnaround.
Manual handoffs and re-entry.
Measures depend on your objectives and available data. We explain the limits of the evidence and use it to guide the next improvement.
A fit for your team
Bring in a coordinated delivery team to research opportunities, generate demand and build repeatable workflows without having to assemble every capability yourself.
Add research, measurement, campaign or technical support where it will help most. Connect the output to your existing tools and responsibilities.
Extend your offer with our data, AI and delivery capabilities. Keep the client relationship and strategic lead, with a clearly scoped role for our team.
Before we start
Yes. Start with a defined research question, a reporting gap, a campaign objective or a prospecting need. Each solution can stand on its own. Connect additional capabilities when they help achieve the agreed outcome.
We assess the workflow and automate as much repeatable work as practical. What is possible depends on platform access, data quality and the decisions involved. The scope identifies automatic steps, review points and how exceptions reach the right person.
Yes. We can own an agreed scope, add a specific capability or deliver behind an agency’s brand. We establish responsibilities, approval points, reporting and handoffs so everyone knows how the work fits together.
We discuss the result you want, your audience, the tools you use and the work that takes too much time. From there, we recommend a focused starting point and identify the information needed to define a practical scope.
Let’s move forwardStart with your goal
Tell us the results you want and the work that is slowing you down. We’ll help shape an AI-powered approach that connects the right data, campaigns and technology—and simplifies the workload along the way.
Our officesVancouver · Osaka · Hong Kong
